MADD Canada and #TAXI do not want you driving impaired from your parties.

October 29, 2008, National Release – Ghouls and goblins should be having fun this weekend at their Halloween gatherings and not creating nightmares on Canada’s streets! Mothers Against Drunk Driving (MADD Canada) and #TAXI have again teamed up to remind Canadians to plan their transportation to their Halloween socials, house or bar costume parties.

Margaret Miller MADD Canada’s National President says, “We ask that you plan your transportation to and from parties this weekend. If you find that you have had too much, call #TAXI on any cellphone for an easy way to get a cab home. You don’t have to take your own vehicle – there are choices:  taxis, public transit, or designated drivers.”

“This Halloween, we want people who are drinking to leave their keys at home, and call #TAXI to safely skulk from one haunt to another.”

Michael Sachter, VP Marketing of CellWand Communications, joined MADD Canada in urging partiers to not get behind the wheel of a vehicle after drinking. “Hailing a taxi is easier today than ever before. Program # TAXI (#8-2-9-4) into your cell phone and then a safe ride is only a click away. With this service, there’s really no reason to drink and drive.”

Call #TAXI (# 8-2-9-4) from a cell phone and you are connected to the first available taxi company or the taxi company of your choice and you’ll never get a busy signal – anytime, anywhere in Canada for the same price or less than 411.  For more information, Canadians are directed to visit the recently launched website:  www.poundtaxi.com.

Mr. Sachter explains # TAXI’s commitment to safe and responsible behaviour, on and off the roads, make them a natural partner of MADD Canada. The company is the title sponsor of MADD Canada’s Campaign 911 – a national initiative to empower Canadians to call 911 and report to police any suspected impaired driver. # TAXI also is a sponsor of MADD Canada’s high school multi-media show and its annual Project Red Ribbon campaign.

Although there is no Canadian data, in the United States, the National Highway Traffic Safety Administration reports that 44 percent of all highway fatalities on Halloween night involved a driver with a blood-alcohol concentration of 0.08 or higher.

For further information:  visit www.madd.ca or www.poundtaxi.com, or call:
Margaret Miller, MADD Canada National President @ (902) 758-5328
Michael Sachter, CellWand Communications Inc., (# TAXI) V-P Marketing @ (416) 704-5007