# Who Built the Abbreviated Dialling Code?

It takes a different kind of company to launch the first abbreviated dialing code in North America. That’s the first thing you should know.

Getting every wireless carrier to partner in launching #TAXI the exact same way is difficult. But to do it before carriers would even accept SMS messages from competitors’ subscribers…well, we’d be downplaying it if we said it was a challenge.

But we believed in it. We saw a big industry, with a big problem. And we saw the mobile phone as the perfect device to solve it.

So first, we built North America’s most detailed and objective taxi database and rankings.

We then built an award-winning application that solved consumers problems in getting a taxi – we recommend the best cab companies anywhere in North America, and get them the first available cab company for their area whenever, and wherever, they call.

Next, we convinced carrier after carrier to launch the service.

And finally, we partnered with marketing partner after marketing partner to create the massive marketing network that now stands behind the #TAXI brand.

That’s not only how we built the company. It’s how we created the entire Abbreviated Dialling Code category.