#TAXI gets Viigo Users a Cab with one Click

#TAXI (#-8-2-9-4) is now available for all Viigo users right when they need it; when searching in Local Interest and Flights and Travel modules.

Toronto, ON (November 17, 2009) – Viigo, developer of the popular mobile content and services platform for smartphones and CellWand, a developer of mobile search applications through abbreviated dialing codes, announced a marketing partnership whereby CellWand’s award-winning #TAXI® application will be available as a service within Viigo.

Viigo users will receive instant access to #TAXI (‘Pound Taxi’) in a number of areas of Viigo’s platform, including local interest when searching for Bars, Clubs and Restaurants, local weather, flights and travel information and other relevant areas for users who might be out on the town and potentially in need of a taxi. By accessing #TAXI (# 8-2-9-4) with one click, callers will be able to get connected to the first available taxicab company serving their local calling area, receive a recommendation for a local cab company or the caller can choose the cab company of their choice in any city or town across the country.

Viigo’s mobile content platform is universally recognized as one of the most popular smartphone applications in North America.
“A large percentage of Viigo users are between the ages of 25 and 44, so this really is a great demographic for us to hit and the nature of use allows us to promote to this group in a very timely and relevant way when they are searching for bars, restaurants, movies and travel information.” said Nick Quain, co-founder and CEO of CellWand. “We’re extremely excited about the short and long-term potential of Viigo’s promotional medium”
“#TAXI connects people quickly to a taxi wherever they are, whenever they need one” said Mark Ruddock, President and CEO of Viigo. “It’s all about one click convenience, and that’s what makes it such a great service for Viigo.”

#TAXI is available on 85% of U.S mobile phones with wireless carriers including AT&T Mobility, Sprint and Verizon Wireless and on virtually every mobile phone in Canada, including Bell Mobility, Rogers Wireless and TELUS and has connected millions of callers to taxis.
The service utilizes a proprietary taxi database rating system and allows callers to simply state the name of their city or town in order to be connected. The service includes several unique features:

• Recommending the first available taxicab company best able to serve callers
• Allowing the connection to a preferred cab company
• Avoiding busy signals when connecting to a taxicab dispatch
• Finding the first available taxicab company dispatch during the busiest of times.


Viigo™ is revolutionizing the way users access information on their smart phone. Every day, people around the world rely on Viigo as their gateway to a vast array of up-to-the-minute content and useful services, wherever they are and whenever they need it. In one simple, fully customizable application, Viigo delivers news, weather, flight schedules and status, real-time sports scores, stock quotes and market data, entertainment, hotel and restaurant reviews, blogs, and much more. Viigo is the one application smart phone users cannot be without.
Founded in 2004, Viigo Inc. is a privately held company with its corporate headquarters in Toronto, Ontario, Canada. For more information, visit www.viigo.com. To download Viigo onto your device, go to www.getviigo.com from your mobile browser.


CellWand is North America’s leading provider of mobile search applications through abbreviated dialing codes. Utilizing location based technology, voice recognition and intelligent databases, these lifestyle applications give mobile phone users an easier way of connecting to businesses and information, while providing wireless carriers with increased Average Revenue Per User (ARPU).
CellWand’s first application, #TAXI® (Pound Taxi) is available on virtually every mobile phone in Canada with Bell Mobility, Fido, Rogers, TELUS, Virgin Mobile, Aliant, MTS and SaskTel, and now in the U.S. with AT&T Mobility, Verizon Wireless, Sprint, Alltel and Boost Mobile. CellWand is a privately held company founded in January 2000 with its headquarters in Toronto, Canada and was recently recognized by IDC as one of the 10 Canadian Wireless Companies to Watch in 2008. #TAXI is a proud corporate sponsor of MADD and MADD Canada as part of promoting an easy way to plan ahead and get home safely after drinking. For more information visit CellWand’s website at www.cellwand.com and www.poundtaxi.com .

For more information, contact:

Matthew Bogart
Viigo Inc.

Nick Quain
CellWand Communications Inc.
(direct) 613-791-6448